As of 2025, Germany's economic landscape remains tense: numerous companies are under pressure due to ongoing inflation, evolving labor market conditions, and new market demands. Competent IT consulting aids businesses in staying competitive during these challenging times and beyond.
Especially in crises like the current one, successful digital transformation becomes a vital measure for more and more companies. This specifically involves automating business processes, expanding digital sales channels, or increasing the use of cloud technologies.
The challenge: it is often unclear which specific digitalization measures are sensible for an organization and how they should be implemented. IT consulting helps answer these and other questions. Only in this way can individual digital strategies be developed to overcome current economic challenges and create the technological infrastructure for long-term competitiveness.
Overcoming Economic Challenges in 2025 through IT Consulting
In 2025, the German economy faces a multitude of complex challenges: geopolitical uncertainties, high energy prices, and ongoing supply chain issues lead to difficulties in many organizations. Simultaneously, increasing bureaucracy and changes in the labor market hinder the optimization of existing processes, which are often outdated, slow, and inefficient.
It is clear that digitalization cannot be the solution to all economic turbulences in which companies find themselves for various reasons. However, its targeted use often helps to remain capable of acting even in difficult times and to position oneself as advantageously as possible in the competition. The following examples illustrate how this can look in practice:
Digital Transformation and Competitiveness
Many companies still rely on outdated IT systems that are not designed for current and future requirements, leading to inefficient processes. Missing or outdated digital structures make it difficult to adapt to new market conditions and thus endanger competitiveness.
How IT Consulting Helps:
In the course of IT consulting, existing processes and associated optimization potentials are analyzed to increase efficiency and productivity in various business areas. IT consultants assist companies in integrating suitable measures and modern technologies—including supportive systems like CRM, ERP, or project management solutions—and provide recommendations to, for example, automate business processes and improve decision-making processes.
Example: Companies that optimize their online sales channels using a CRM platform, for instance, acquire new customers more quickly and increase their revenue in the long term.
Rising Personnel Costs and Automation
In many industries, positions remain unfilled. This is not always because no suitable specialists are fundamentally available. Often, the costs of hiring them exceed the available budget. The consequences: production bottlenecks, overloaded teams, and quality deficiencies—for example, in customer service. Companies are therefore increasingly under pressure to compensate for a thin staffing level through more efficient processes and automation as much as possible.
How IT Consulting Helps:
IT consultants assist companies in identifying and successfully implementing suitable automation solutions. Examples include intelligent chatbots or AI agents in customer service that handle inquiries around the clock—or AI-supported accounting software that makes financial processes more efficient.
Example: A telecommunications provider uses an AI-supported customer service solution that automatically classifies and pre-selects inquiries. Standard inquiries—such as about invoices or tariffs—are answered directly by the AI. More complex concerns are forwarded with all relevant information to an appropriate service agent.
Regulatory Requirements for Sustainability and Compliance
Regulatory requirements for companies are steadily increasing. Especially in the area of sustainability and compliance, new EU regulations set high standards. Companies must adhere to stricter environmental regulations, submit detailed reports on their sustainability measures, and comply with comprehensive compliance requirements. Those who ignore these developments or react too late risk not only high penalties but also reputational losses and competitive disadvantages.
How IT Consulting Helps:
IT consultants support companies in introducing specialized software solutions that capture, analyze, and automatically generate reports according to legal requirements based on ESG criteria (Environmental, Social, Governance). Compliance management systems help monitor internal processes, detect rule violations early, and manage documentation automatically. This minimizes risks and ensures reliable compliance with legal regulations.
Example: Sustainable supply chain tracking systems enable companies to monitor their CO₂ emissions in real-time and document them comprehensively. This not only facilitates reporting but also improves transparency towards customers, investors, and authorities.
From Analysis to Implementation: The Phases of IT Consulting
Successful digitalization requires a structured approach tailored to the specific requirements of the company. IT consultants support companies in every phase of this process—from analyzing existing systems to developing a clear strategy to implementation and long-term support.
Analysis and Prioritization
Before companies invest in digitalization measures, they must analyze their current processes and systems. Only those who know their weaknesses can make targeted optimizations and set priorities.
How IT Consulting Helps:
Experts identify optimization potentials by examining existing workflows, IT systems, and digital processes. They assess the company's digital maturity and define concrete action areas to determine where digitalization generates the greatest benefit.
Example: A company stores customer data in different systems (e.g., ERP, CRM, and separate Excel spreadsheets). This leads to duplicate or outdated datasets, resulting in inconsistencies in customer communication. As part of IT consulting, solutions for data integration can be developed based on this. This provides sales, marketing, and service with access to a current and consistent data basis—for more efficient processes and a better customer experience.
Strategy Development
Without a clear strategy, digitalization ambitions can quickly stall. Companies need a roadmap that coordinates all measures meaningfully.
How IT Consulting Helps:
IT consultants develop customized roadmaps that break down the digital transformation process into concrete steps, considering the existing organization. They define clear measures (e.g., for change management) and goals that align with business requirements and technological possibilities.
Example: A medium-sized company wants to digitalise its customer service. IT consultants help to plan the gradual introduction of AI-supported service chatbots and automated ticket processing.
Implementation and Support
Introducing new technologies can lead to significant positive changes; however, without professional guidance, organizations may encounter internal resistance. Successful digitalization requires not only technical integration but also effective change management.
How IT Consulting Helps:
IT consultants assist in the seamless integration of new technologies to enhance efficiency and competitiveness. They oversee the implementation of new systems, provide employee training, and manage change processes to ensure high acceptance and sustainable utilization.
Example: A company adopts a cloud-based solution for internal communication. IT consultants ensure smooth implementation and offer training sessions, enabling employees to effectively utilize the new technology.
Identifying and Leveraging Optimization Opportunities through IT Consulting
The challenging economic climate in 2025 demands decisive actions from companies. Digital transformation, rising personnel costs, and regulatory compliance are central challenges requiring targeted solutions. IT consulting aids organizations in the strategic planning and execution of necessary digital innovations.
COViS is your partner for tailored IT consulting. Our experts analyze your unique challenges and develop practical strategies for future-proof digitalization. Let's collaboratively explore how targeted digitalization initiatives can successfully navigate your company through economically challenging times.
